Smart rooms are one of the latest technology trends we’re seeing in the hospitality industry. While a lot of hotel owners are fascinated by this idea, not everyone is able to execute it with perfection. First let’s define what a smart room is and then we’ll get into the many features that such a room contains.
A smart room is basically a room that utilizes the “Internet of Things” (IoT) to provide a better guest experience. This involves the use of several everyday devices, controlled via the internet or some network. These smart devices and their functionality enable a futuristic way of living.
From a commercial standpoint, this is great for hotels because smart rooms result in a superior consumer experience compared to a conventional room. For instance, a smart room lets them control the temperature and lighting without manually interacting with the separate devices. With the right system, hoteliers can also let their guests regulate their room dynamics through their smartphones.
A smart hotel can allow guests to control entertainment devices in their room through voice commands. Same goes for ordering room service. The combination of voice control, better responsiveness and automation results in a delightful experience for the guests. Then there are other benefits such as energy efficiency as well.
As of now, smart rooms continue to enjoy a novelty factor. Hotels that are able to implement this technology sooner than others will enjoy a significant competitive edge.
The following are key features and functionalities that turn conventional hotel rooms into smart rooms:
Entertainment with Voice Command
Smart speakers and a television that guests can control with basic voice commands are already becoming prominent in residences, and now hotel rooms are catching up with the trend. You can also allow more complicated commands like having guests play their personal playlists on the smart speakers.
Smart Room Controls
This is arguably the most common way of turning a normal room into a smart room. It involves using IoT, where personalized room settings such as lighting, HVAC, shades/curtains, smart speaks, etc. can be changed using a central device, which can even be the guests’ smartphone.
As awareness towards sustainability increases, hotels are investing more in eco-friendly solutions. IoT is inherently energy efficient. For instance, it can automatically adjust a lamp’s brightness by judging the level of light in the room. The same goes for maintaining the ideal temperature. Cost effectiveness is yet another benefit of this technology thanks to the energy savings.
Smart Room/Guest Services
Services are sped up when a hotel allows its guests to use smart devices to express their desires. From ordering room service to booking spa sessions, everything becomes simpler and faster.
Not the most “futuristic” feature, but an important element of a smart room, nonetheless. This involves letting guests use their own accounts for entertainment services like Netflix, Apple Music, Spotify and Amazon Prime.
Data-Based Default Options
While data privacy remains a huge and growing concern, some data can be collected and used to provide a better smart hotel service without violating a guest’s privacy. For instance, collecting information about the most popular radio station a guest listened to and using that data to set a default station.
As with almost every technology, success depends a lot on quality of execution. Still, the first step remains having the boldness to be one of the leading hotels to introduce smart rooms. Staying ahead of the curve is the hallmark of every leading hotel. And smart hotel rooms are a win-win for hotels and guests alike. The trick is to implement it correctly, with quality products and well-thought-out systems coming together to provide an amazing guest experience.
Brand & Marketing Strategist
About Triple Crown Construction:
Founded in 1991, Triple Crown Construction built a reputation for itself as a reliable partner in the hospitality and commercial construction industry by understanding and delivering on its partners’ expectations. Based in Frederick, Maryland, Triple Crown Construction strives to approach each and every project with the goal to deliver quality, service, and value, and is committed to raising the standard of excellence in all areas of its work. The company operates with a family mentality, a commitment to the greater community, and a desire to work with those who aim to improve their customers’ experience.